Storytelling-Driven Designer: Visual & Brand with UX Depth

I connect audiences to brands through design that tells a story. From UX to video to visual design, I turn complex ideas into experiences people understand and remember.

Modernized a tactical K9 brand’s website by visually telling its story, guiding users through an intuitive, engaging experience while reinforcing the brand’s authority.

Ray Allen: Story-Driven Website Redesign

  • Lead UX/UI & Visual Design from concept to delivery

  • Developed brand guidelines, restructured navigation, created original imagery

  • Designed a narrative-driven video to bring the brand story to life

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Core Expertise

How I connect storytelling, visual design, and UX to solve problems.

Storytelling
Crafting narratives that make brands, products, and experiences memorable.

Visual Design
Designing clear, impactful visuals that communicate ideas effectively.

User Experience
Creating flows that guide audiences seamlessly through a product or story.

Selected work

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Logo Design
logos & identity marks

Print Design
catalogs & product collateral

JJdog
brand + web redesign

Video & Motion
storytelling in motion

2-minute overview of my work

Chris Duran — designer, 15+ years

I simplify complex ideas and turn them into experiences audiences connect with. I focus on understanding the problem, the audience, and the story — then craft designs that guide people through it successfully.