Storytelling-Driven Designer: Visual & Brand with UX Depth
I connect audiences to brands through design that tells a story. From UX to video to visual design, I turn complex ideas into experiences people understand and remember.
Modernized a tactical K9 brand’s website by visually telling its story, guiding users through an intuitive, engaging experience while reinforcing the brand’s authority.
Ray Allen: Story-Driven Website Redesign
Lead UX/UI & Visual Design from concept to delivery
Developed brand guidelines, restructured navigation, created original imagery
Designed a narrative-driven video to bring the brand story to life
Core Expertise
How I connect storytelling, visual design, and UX to solve problems.
Storytelling
Crafting narratives that make brands, products, and experiences memorable.
Visual Design
Designing clear, impactful visuals that communicate ideas effectively.
User Experience
Creating flows that guide audiences seamlessly through a product or story.
Selected work
Logo Design
logos & identity marks
Print Design
catalogs & product collateral
JJdog
brand + web redesign
Video & Motion
storytelling in motion
2-minute overview of my work
