These are a few examples from a larger body of work spanning catalog design, e-commerce, advertising, and instructional content where AI is used as a production tool across ideation, composition, and execution.
AI-Assisted Catalog Cover Concept
Project: Current Media Group – Catalog Cover Design
Tools: Adobe Firefly, Photoshop
AI Use:
Used Adobe Firefly to generate environmental backgrounds that complement the product instead of relying on flat or studio backdrops. The goal was to create a more engaging, story-driven setting without overpowering the product itself.
Workflow:
Placed the real product in the foreground to maintain accuracy and avoid AI distortion. Generated multiple background concepts in Firefly, then composited and refined everything in Photoshop—matching lighting, color, and depth for a cohesive final image.
Outcome:
Achieved a more dynamic, visually engaging cover while maintaining product integrity and speeding up early concept exploration.
AI-Assisted Product Scene Composition (Paid Social)
Project: Current Media Group – Facebook/Meta Ad Creative
Tools: ChatGPT (image generation), Photoshop
AI Use:
Used AI to generate a cohesive background environment for multiple patriotic-themed products, creating a unified scene instead of isolating each item on separate or flat backgrounds.
Workflow:
Accurately scaled each product in Photoshop based on real-world dimensions to maintain proportion and realism. Arranged products into a balanced composition, then generated a background scene (table/environment) to support the layout. Finalized by compositing and refining lighting, perspective, and color to ensure all elements felt naturally integrated.
Outcome:
Created a cohesive, lifestyle-driven product scene that improved visual storytelling for paid social while maintaining accurate scale and product integrity.
AI-Assisted Lifestyle Imagery for E-Commerce (Amazon A+ Content)
Project: Amazon A+ Product Page – Lifestyle Imagery
Tools: ChatGPT (image generation), Photoshop
AI Use:
Used AI to generate a diverse, realistic student lifestyle scene for product marketing imagery, avoiding the need for stock photography or on-site photo shoots involving minors.
Workflow:
Built the composition in Photoshop by integrating the product into a classroom environment generated through AI. Focused on maintaining natural lighting, perspective, and visual believability so the product felt authentically placed within the scene.
Outcome:
Produced a high-quality lifestyle image for Amazon A+ content that improves product storytelling and conversion potential while reducing production time, cost, and logistical constraints (models, location shooting, permissions).